Data Science and
Process Automation
Leverage data to answer more complex questions by applying advanced analytics techniques. Our data scientists are passionate about pushing your data and can work with you to explore new innovative solutions for your business.
What does this involve?
Segmentation, Clustering and Profiling
We have applied segmentation, clustering and profiling techniques to different contexts to help our clients understand their customers, retail stores and product offerings.
We have delivered projects to help marketing better design and tailor their communications to certain segments, identified early adopters and developed recommendations for product mix.
Natural Language Processing (NLP)
Valuable insights can be derived from text which is not always structured or cleaned for traditional analysis. We have experience with a number of NLP techniques to draw meaningful insights from text data.
Some interesting projects we have delivered include sentiment analysis on feedback data and derivation of personality based on written responses.
Predictive Modeling
This involves predicting or forecasting future behaviour. We apply a commercial lens to our projects and work with you to prioritise areas which have the biggest business impact.
Projects we have delivered include customer churn models, resource demand forecasting, product recommendation engine and property price forecasting.
Process Automation
Automate mundane BAU processes with bespoke scripts or apps. We have extensive experience with Google Apps Script and VBA.
We have delivered simple user-friendly apps which have generated hundreds of customised legal documents in a click of a button. We have also developed a proprietary tool to automate Google Slides and PowerPoint.